Lee, an icon of denim culture since 1889, has evolved from a workwear manufacturer to a global fashion brand. The brand is known for its innovative designs and high-quality jeans, such as the legendary 101Z zip-fly jeans from 1926. Lee's product range includes a variety of denim items, including the popular 'Lee 101' collection featuring premium selvedge denim and vintage-inspired details. Especially noteworthy is the Ivy collection, which combines modern fits like skinny jeans with classic styles. The brand appeals to fashion-conscious customers who value quality and comfort. In the 1950s, icons like James Dean and Marilyn Monroe wore Lee jeans, cementing the brand in pop culture. Today, Lee focuses on sustainability and innovation to meet the demands of contemporary consumers. With the introduction of advanced materials and production methods, Lee remains a leading force in the denim industry. The brand has successfully evolved from its workwear roots to a versatile fashion company represented in over 80 countries, continuing to embody quality, innovation, and durability.