Lee, founded in 1889 by Henry David Lee, is an iconic American denim brand that combines heritage and innovation. The Lee 101 collection, launched in the 1920s, embodies the very essence of the brand with its sturdy and durable jeans. This flagship collection includes iconic models such as the 'Cowboy Pants' and the '101Z,' the first jeans with a zipper. Lee 101 jeans stand out for their high-quality denim, often Italian or Japanese, and vintage details like 'hair-on-hide' leather patches and 'lazy S' stitching on the back pocket. The brand offers a wide range of cuts, from slim-fit to regular-fit to loose-fit, catering to the preferences of a diverse clientele who appreciate authenticity and timeless style. Lee has been able to evolve while staying true to its roots, attracting vintage fashion enthusiasts and professionals seeking practical and durable clothing. Icons like James Dean have helped popularize the brand, reinforcing its cult status. Recently, Lee joined Kontoor Brands, allowing it to consolidate its global presence while continuing to innovate in keeping with its heritage.