Lee, a pioneer in the denim industry since 1889, has evolved from a manufacturer of work pants to a global fashion brand. The brand is known for its innovative designs and high-quality jeans, particularly the legendary 101Z, the first jeans with a zipper. Lee's product range includes a wide selection of denim items, including the popular Brooklyn collection, which features classic straight jeans in various washes. In addition to jeans, Lee also offers T-shirts, jackets, and accessories that complement the timeless denim style. The brand appeals to fashion-conscious consumers who value quality and durability, including workers and music lovers. Legendary artists like the Rolling Stones and Rod Stewart have worn Lee's jeans, cementing the brand's iconic status in the music scene. Recently, Lee has reinforced its commitment to sustainability and adopts ethical production practices to meet the demands of environmentally conscious customers. With the relaunch in Paris in 2014 and the spinoff into Kontoor Brands in 2019, Lee remains a key player in the global fashion industry, combining tradition with modern innovation.