Lee, founded in 1889 by Henry David Lee, has evolved from a workwear manufacturer to a global fashion brand. Known for its high-quality denim products, Lee revolutionized the industry with the introduction of the first jeans with a zipper, the 101Z, in 1926. The company offers a diverse product range, from classic jeans to modern interpretations. Particularly popular are the Lee Breese jeans, available in various cuts such as Boot Cut and High Waist. These models are distinguished by their comfortable fit and timeless style. Lee appeals to both traditional and fashion-forward customers who value quality and durability. In the 1950s, the brand gained popularity through endorsements from icons like James Dean and Marilyn Monroe, helping to make denim a fashion statement. More recently, Lee has emphasized its commitment to quality and craftsmanship with the introduction of the upscale denim line Lee 101. This line, featuring details like the "Lazy S" stitching and vintage leather logo patches, showcases Lee's ability to blend tradition with modern design, solidifying its position as one of the most influential denim brands worldwide.