Black Out: Yohji Yamamoto Bags for the Practical Avant-Garde

The man, the legend and the king of black, Yohji Yamamoto, has influenced the fashion landscape for the last forty years with his rebellious approach to fashion and the act of getting dressed. His unconventional and androgynous approach to design took Paris by storm when he first showed his collection in the ‘70s. Decades after, all three of his brands—Yohji Yamamoto, Y’s and Y-3—maintain a cult following.

You, too, can add Yohji’s spirit of rebellion to your everyday life with a Yohji Yamamoto bag. From his mainline collection to Y-3, his longtime collaboration with Adidas, find the one that works for you.

Yohji Yamamoto

When Yohji Yamamoto showed his namesake line in 1981 in Paris, he challenged traditional notions of beauty and revolutionized the fashion industry. His show was such a momentous event in fashion history that it’s remembered in Japan as the ‘Shock of Black’. For your first foray into the distinct world of Yohji Yamamoto, there’s no better choice than a practical but unique bag.

The Bag to Buy:
Store all of your belongings in a sleek, black shoulder bag. The subtle brand logo, Yohji’s signature, will identify you as part of his crew. If you need to carry a laptop or a stack of books, a black leather tote bag is your best bet for lugging around heavy things in style.

Y-3

Y-3 was started in 2002 with the desire to make sportswear elegant and chic. A collaboration between Yohji Yamamoto and Adidas, the Y represents Yohji Yamamoto, the 3 for Adidas’ signature stripes and the “-”, the bond between the two. With Adidas’ renowned sports technology and Yohji Yamamoto’s acclaimed designs, this collaboration redefined the future of sportswear. The highly functional Y-3 bags are perfect if you’re always on the move.

The Bag to Buy:
Effortlessly go from gym to work in a inky Y-3 backpack. The compartments will help you remain organized while Yohji’s touch makes it much more special than an average backpack. For a weekend trip, fit everything you need in a Y-3 duffle bag. Made from light polyester material, it won’t weigh you down even after you fill it with all of your necessities for a getaway.

Don a jet black outfit with asymmetrical tailoring with your Yohji Yamamoto or Y-3 bag. You’ll discover that wearing Yohji Yamamoto’s designs is not just about the products, but a lifestyle.

Join the Yohji Yamamoto tribe by carrying his trademark bags.

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