Wrangler, an iconic American denim brand, has been a cornerstone of Western fashion since its inception in 1947. Born from the Blue Bell Overall Company, Wrangler quickly established itself as the go-to brand for cowboys and rodeo professionals with its innovative 11MWZ jeans. Today, Wrangler's product range continues to embody the spirit of the American West, offering a wide array of denim styles that cater to both authentic Western enthusiasts and casual wearers alike. The brand's flagship 13MWZ style, in production since 1947, remains a testament to Wrangler's commitment to durability and timeless design. Other notable collections include the 20X, Riggs, and Aura lines, each tailored to different aspects of the Western lifestyle. Wrangler's jeans are renowned for their functionality, featuring unique elements like permanent size instructions, one-year warranties, and innovative fabrics such as the leg twist-preventing broken twill denim. The brand's appeal extends beyond traditional Western wear, attracting country music fans and those who appreciate rugged, authentic clothing. Endorsed by rodeo legend Jim Shoulders and country music icon George Strait, Wrangler has maintained its status as a symbol of American craftsmanship and Western heritage. Recent developments have seen Wrangler expanding its reach while staying true to its roots, ensuring its place as a beloved staple in wardrobes across the globe.