Salomon, born in the French Alps in 1947, has evolved from a ski equipment innovator to a global leader in outdoor sports gear and fashion-forward footwear. The brand's journey from creating revolutionary ski bindings to producing cutting-edge trail running shoes exemplifies its commitment to innovation and performance. Salomon's product range is diverse, featuring high-quality ski equipment, hiking gear, and trail running footwear. The XT-6 trail-ready sneaker has gained immense popularity, bridging the gap between outdoor functionality and urban style. Celebrities like Bella Hadid and Hailey Bieber have been spotted wearing Salomon shoes, propelling the brand into the fashion spotlight. The Sportstyle category, launched in 2016, has been instrumental in Salomon's crossover into streetwear, with modified trail favorites like the XT-6 and XT-4 OG gaining traction in both outdoor and urban settings. Salomon's appeal extends to outdoor enthusiasts, athletes, and fashion-conscious individuals who value the blend of technical innovation and style. Recent developments include Salomon becoming a Premium Partner for the 2026 Winter Olympics and introducing sustainable products like the X-6 Mindful 2, made from recycled materials, catering to eco-conscious consumers.