Replay, a leading international company in the denim sector, was founded in 1978 by Claudio Buziol and has since developed into an icon of Italian fashion culture. The brand is known for its innovative approach to denim and its distinctive design language. The core of Replay's range is high-quality jeans, such as the popular Jondrill collection, which is appreciated for its perfect fit and high wearing comfort. In addition to jeans, Replay offers a wide range of casual wear, accessories, and shoes. Of particular note are Replay eyewear and the perfume line, which round off the brand's overall fashion concept. Replay appeals to trend-conscious and quality-oriented customers who value authenticity and innovation. Celebrities like Neymar and Alessandra Ambrosio wear the brand, underscoring its international appeal. Recently, Replay has demonstrated its innovative strength with the revival of the 90s classic '9zero1' and the introduction of the 'Hyperflex' model, with a particular focus on sustainability and advanced manufacturing processes. With its extensive distribution network in over 50 countries, Replay remains a key player in the global fashion industry.