O'Neill

If you’re into your surfing, then you’ll be aware of the importance of the O’Neill brand. However, if you’re someone who just enjoys wearing surfer-style fashion wear, then you may not be aware of what the O’Neill company has achieved in its lifespan to date.

An unwitting discovery

While Adidas was starting to corner the market in sportswear, Jack O’Neill was busy making wetsuits. His early forays into design began by gluing bits of neoprene rubber together to make complete suits for diehard surfers. This was to be the unwitting template for his future designs. As he became more aware of what was needed from the garment, he made further developments, which are now standard in most quality wetsuits. Check out the O’Neill online shop and you’ll see some of his innovations, from the zigzag stitch to the kook cord.

Practical fashion

As the surf culture grew, surfers were keen to establish their own identity, but there was no surf-orientated clothing available. Instead of watching surfers customise their G-Star trainers, O’Neill decided to create his own line of practical, yet fashionable surf wear. His range expanded from wetsuits to board shoes, fleeces, shorts and hoodies and is one of the most popular surf brands in the world.

Surf and snow

O’Neill clothing has colour, cool and attitude. Where other brands, such as Camel Active, favour a more muted approach, O’Neill clothing is bold and bright, perfect for hanging out on a beach in the sunshine or bringing a splash of brilliance to your autumn wardrobe. The O’Neill online Shop also packs the range of sportswear that the brand has developed for other board-related activities, such as snowboarding.

Find out more

Stylight is proud to unveil its selection of the O’Neill range, alongside other major brands such as Jack & Jones. Enjoy your shopping for fashion from O'Neill here on STYLIGH!

O’Neill Duds For Your Every Beach Visit

For you, the beach isn’t just about tanning, going for a swim and walking along the shore. It’s the spot for every event from casual gatherings of friends to warm-weather weddings. O’Neill’s seaworthy line of clothing, accessories and swimsuits gets you ready for every seaside function.

Though O’Neill started as a surfing brand, their expansive collection caters to all your beachside pleasures.

Shoreside Wedding

Your best friend is getting married and you couldn’t be happier to attend the wedding, especially because the ceremony is going down on your favorite strip of sand. You want to look formal, but not stuffy, so go with a maxi dress from O’Neill that screams relaxed bohemian without looking too hippie. Pair it with slide-on sandals that you can easily throw off to feel the sand in your toes.

Bonfire Barbecue

As the sun goes down and the beachgoers leave, a soothing coolness descends over the beach and you and your friends— armed with driftwood and matches—  descend to ignite a welcoming blaze. Toast marshmallows in a pair of tapered sweatpants and a hoodie from O’Neill to stay toasty under the glimmering moon and the flickering flames.

Yoga Class

Rising with the sun, you form the perfect downward dog on the beach’s soft surface with the gentle sound of waves surrounding you. It’s easy to find inner peace in such picturesque surroundings, but a pair of printed leggings from O’Neill makes it a stylish exercise, too. Worn with a breathable cotton tank top, you’ll lead the class in style. Keep a bikini from the brand on underneath in case you want an ocean cooldown after class wraps up.

Boardwalk Date

From shooting BB’s at moving targets to cotton candy and hot dogs, your date has been going beautifully, and you pause for a romantic moment, looking out at the sun setting into the water. Could this be the moment of your first kiss with a new sweetie? Make it one to remember in a flirty minidress that shows a little skin and sandals from O’Neill.

The beach is so much more than a place to swim. Live life on the sand in gear from O’Neill.

Live your life on the beach in O’Neill.

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