Moncler, born in the French Alps in 1952, embodies the perfect blend of urban luxury and alpine performance. Initially specializing in mountain equipment, the brand has evolved to become a symbol of high-end fashion under the direction of Remo Ruffini since 2003. Moncler's product range extends well beyond its famous down jackets, including waterproof jackets, vests, knit sweaters, leather accessories, and shoes. The Moncler Grenoble collection is distinguished by its technical ski clothing, while Moncler Genius, launched in 2018, offers monthly collaborations with renowned designers. Moncler down jackets, particularly the Maire model, have become iconic pieces, prized for their distinctive style and exceptional quality. The brand attracts a diverse clientele, from urban fashion enthusiasts to winter sports aficionados and celebrities like Drake. Recently, Moncler has strengthened its presence in streetwear with the acquisition of Stone Island and has opened its first Moncler Grenoble boutique in St. Moritz, consolidating its position as a leader in the luxury sports segment.