Coastal cowgirl: what is it and how to rock the trend

After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!

The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.

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It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.

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The staples: cowboy hats and boots

No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.

Ariat

Womens Ranahan Western Boots in Sienna Saddle Rusty Red, B Medium Width, Size 8.5, by Ariat

Delivery: free

£180.00

Ariat

-40%

Pajar

Womens Pajar Womens Henta Lace Up Waterproof Snow Boots - Cream/Brown - Size: 5

Delivery: free

£138.00 ~~£230.00~~

lovethesales

BESTSELLER

Ariat

Womens PrimeTime Western Boots in Gingersnap Baby Blue Eyes Leather, B Medium Width, Size 5.5, by Ariat

Delivery: free

£180.00

Ariat

-29%

Estro & Luminara

Cowboy & Biker Boots, female, Brown, 7 UK, Premium Italian Velour Tall Cowboy Boots

Delivery: Delivery costs apply

£167.97 ~~£237.81~~

Miinto

Rieker

Womens Virginia Womens Knee High Boots - Black - Size: 3.5

Delivery: free

£105.00

lovethesales

Ruslan Baginskiy

Chain-strap Straw Gambler Hat - Womens - White

Sold out

£328.00

MATCHES

Ted Baker

Womens Straw Cowboy Hat in White, Kyloa

Sold out

£31.00

Ted Baker

Ruslan Baginskiy

Straw Western hat Beige

Sold out

£358.00

Mytheresa

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Alyssa Coscarelli wears silver earrings, a silver chain pendant necklace, a white laces V-neck / sleeveless top, a black shiny varnished leather shoulder bag, silver bracelets, silver rings, a white pleated knees skirt, black and blue gradient print pattern shiny varnished leather knees boots.

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Coastal fabrics: linen, denim, and light knits

Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.

-20%

adidas

Turtlenecks, female, Beige, XS, Funnel Neck Short Front Zip Jumper

Delivery: Delivery costs apply

£69.60 ~~£87.00~~

Miinto

BESTSELLER

Twin-Set

scallop-hem cropped jumper - White

Delivery: £10.00

£188.00

FARFETCH

-38%

BESTSELLER

Custo Barcelona

Jumper Multi

Delivery: Delivery costs apply

£142.36 ~~£231.12~~

Miinto

Liu Jo

Round-neck Knitwear, female, Black, M, Round-neck Knitwear

Delivery: Delivery costs apply

£132.71

Miinto

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Accessories: bandanas and belt buckles

Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.

-66%

Fat Face

FatFace Black Printed Midweight Scarf

Delivery: £4.95

£12.00 ~~£35.00~~

FatFace

-39%

Fat Face

FatFace Maya Ivory Check Scarf

Delivery: £4.95

£18.00 ~~£29.50~~

FatFace

Fat Face

FatFace Multi Floral Crinkle Lightweight Scarf

Delivery: £4.95

£25.00

FatFace

Fat Face

FatFace Pink Patchwork Bandana Square Scarf

Delivery: £4.95

£12.50

FatFace

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Guests seen wearing a lingerie dress with sandals, a crop top with a green printed skirt and a mini skirt with white cowboy boots.

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Outfit ideas

There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!