Snoop Dogg x G-Star RAW: A collaboration unlike any other
Never take yourself too seriously: that seems to be the motto of the iconic rapper and actor Snoop Dogg. If we could hand-select anyone to have an unforgettable time with, it would undoubtedly be the 49-year-old performer.
Ever the entrepreneur, Snoop Dogg recently announced an upcoming collaboration with the Dutch denim brand G-Star RAW. In true Snoop style, the campaign comes with its own custom song: “Say It Witcha Booty.”
What would a Snoop Dogg collaboration be without its own soundtrack? Much like what G-Star RAW is to denim, Snoop Dogg is to rap: a master of the craft. Knowing Snoop Dogg as he is in the public eye, it should come as no surprise that the collaboration’s accompanying video features the humour, talent, and vision the rapper has become famous for.
“Say It Witcha Booty” features, unsurprisingly, booty’s aplenty. Denim booties make appearances as hot air balloons, shrubs, and even an island. Don’t believe us? Check out the G-Star RAW x Snoop Dogg video for yourself.
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According to Snoop:
“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge,” Snoop Dogg says. “We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”
On the G-Star Website, Snoop praises the brand for making perfectly fitting jeans for every body shape in its hardcore denim collection. He goes on to say that every bootie looks good in them, no matter the shape or size. “You get what you get, and I like that.”
“Snoop Dogg is a true original: first-class, genuine and unabashed,” says Gwenda Van Vliet, CMO at G-Star RAW. “He reinvents himself again and again and lets worlds merge in unexpected ways. Our joint campaign brings this philosophy to life and pays homage with a wink to all denim booties.”
A pair for every bootie
The new G-Star RAW collection includes denim for both men and women, from tapered styles and boyfriend cuts to trendy wide-leg jeans; and, as Snoop Dogg mentioned, there is a pair for every bootie, no matter its shape or size.
In addition to denim, the unique collaboration includes T-shirts and sweatshirts, jackets, bucket hats, bandanas and more.
