This shade of purple is the new millennial pink

After a long winter of rotating black cashmere sweaters in your wardrobe, there’s nothing like the advent of spring to welcome in the fresh pastels reminiscent of warmer days. And while millennial pink had her time in the sun, this year, lavender purple is the shade of the season.

lavender clothing, lavender is the new pink, millennial pink

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Fresh, light, and feminine, lavender is a welcome addition to our grey-cast wardrobes. Pair a lavender blouse with a white pair of trousers for your Sunday brunch plans or an elegant lavender dress with silver heeled sandals for your summer wedding guest attire.

Need outfit inspiration for the spring hue? Here are four ways to style the lavender color this season.

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Marc Jacobs

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Martine Rose

appliqué fringe denim jacket - PURPLE

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oversized borg jacket in lilac-Purple

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Shop this season's coolest color

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Ganni

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