The most wanted shades of red for Fall 2023

Now that Barbiecore summer is over, it looks like we’re headed towards a red-obsessed Fall/Winter. An analysis of the purchase habits of our 120 million monthly customers has revealed a whopping 182% increase in demand for red clothing and leather accessories.

But what are the hottest (pun not intended) shades of red to rock this autumn? And what red-hot it-pieces cannot be amiss from your wardrobe? Here’s what fashion experts and Stylight consumers are saying.

The hottest of them all, Fiery Red is all about passion, vibrancy, and energy. Featured in FW23 collections by Ferragamo, DAVID KOMA, and Blumarine among others, Fiery Red lends itself to statement accessories as well as full monochrome outfits.

Pantone’s Colour of the Year 2023, Viva Magenta is a shade of red with purple undertones. Moody, lively, and perfect for fall, Viva Magenta is a must-have staple for the colder months. Alberta Ferretti, Bally, and Ermanno Scervino in particular adopted Viva Magenta for their outwear.

Tomato Girl Summer transforms into Tomato Girl Fall! If you’re still dreaming about your Mediterranean Euro Summer, the slightly orange Tomato Red is the shade for you. Featured in Gucci, Loewe, and Stella McCartney’s collections, Tomato Red is the perfect vibrant shade to add that pep to your wardrobe. We suggest sticking to simple, clean lines when shopping for Tomato Red: let the colour do all the talking.

Darker than Tomato Red but less purple than Viva Magenta, Cherry Red is the quintessential deep, bright red. It lends itself beautifully to accessories, leather, and shoes, such as the uber-popular Ganni cowboy boots.

If you’re looking to spice up your fall wardrobe with some red, handbags, leather jackets, and sunglasses are the most coveted red items right now. Red handbags, especially hobo bags, are going to be the it-bag of the season; while a cherry red leather jacket will make you stand out from the crowd anywhere you go. Lastly, red sunglasses were ubiquitous during Copenhagen Fashion Week both on and off the runway, cementing their cult status.