How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Generic

Womens Cotton Linen Pants UK Summer Casual Solid Color Trousers Dressy Trendy Drawstring High Waist Pants Lightweight Comfy Going Out Straight Leg Cap Grey

Delivery: Delivery costs apply

£7.99

Amazon

Oliver Brown

Pimlico Linen Flat Front Trousers - Dark Navy

Delivery: £7.50

£230.00

Oliver Brown

Generic

Linen Trousers Womens UK Solid Color Elasticated Waist Trouser Ladies Summer Lounge Pants Plain Loose Fit Capri Pant Casual Straight Leg Bottoms with Brown

Delivery: Delivery costs apply

£9.99

Amazon

Only

Wide Trousers, female, Brown, XL L32, Blend Womens Trousers Fall/Winter Collection

Delivery: Delivery costs apply

£80.66

Miinto

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+65% increase in clicks for straw bucket hats

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Clearance Men Cowboy Hat Cowboy Felt Hat Western Hat Wide Brim Durable Cowgirl Lightweight Travel Cap Adjustable Outdoor Hat Large Sun Hat UK Yellow

Delivery: Delivery costs apply

£1.39

Amazon

AllSaints

Paper Eli Straw Bucket Hat, Size: One Size Black

Delivery: free

£79.00

AllSaints

Generic

2025 - Elegant Adults Solid Hat Roll Up Brim Panama Bowler Hat Bucket Hat Mens Womens Classic Wool Round Bowler Hats Cap Foldable Hat Ladies (Navy, On Blue

Delivery: Delivery costs apply

£2.39

Amazon

AllSaints

Paper Eli Straw Bucket Hat, Size: One Size Black

Delivery: free

£79.00

AllSaints

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+37% increase in clicks for linen shirts

BESTSELLER

Generic

KUIH Linen Blouses for Women UK V Neck Long Sleeve Shirts Cotton Linen Tops Lightweight Casual Loose Button Tunic Tops Holiday Summer Plain Boho Tee T Yellow

Delivery: Delivery costs apply

£8.99

Amazon

Generic

Summer Cotton Linen Shirts for Women Casual Short Sleeve Button Down V Neck Tops Dressy Trendy Solid Color Blouse Comfy Lightweight Loose Fit T-Shirt Beige

Delivery: Delivery costs apply

£5.99

Amazon

Generic

Womens Sequin Blouse - 3/4 Sleeve Sparkly V Neck Top for Evening, Dressy Casual Glitter Shirt, Sexy Ladies Tops and Blouses for Party & Wedding Rose G

Delivery: Delivery costs apply

£22.99

Amazon

Generic

Boho Tops for Women UK Cotton Linen Loose Fit Crew Neck Floral Blouses Ladies Soft Cotton Linen Short Sleeve Buttons Tee Shirt Summer Vintage Embroide Blue

Delivery: Delivery costs apply

£4.99

Amazon

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+19% increase in clicks for clogs

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Womens Suede Leather Clogs Chunky Block Heel Closed Toe Slip on Backless Mules Sandals Comfortable Wide Fit Antil Slip Slide Loafers Lightweight Heele Black

Delivery: Delivery costs apply

£9.99

Amazon

-50%

BESTSELLER

Scholl

ICONIC Brown

Delivery: £9.00

£54.00 ~~£108.00~~

Yoox.com

Sanita

Lillen Mule Clog | Original Handmade Wooden Leather Clog for Women | Sustainable Sole | Black | 7.5 UK

Delivery: Delivery costs apply

£77.24

Amazon

Alegria

Seville Leather Womens Clogs Shoes - Oiled Brown - Size:UK 6.5

Delivery: free

£24.42

Legend Footwear

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+62% increase in clicks for linen blouses

Cloud 6 White

Delivery: Delivery costs apply

£140.00

Burberry

Check Collar Cotton Polo Shirt Black

Delivery: Delivery costs apply

£455.00

Burberry

Cloudpulse Next Black

Delivery: Delivery costs apply

£120.00

BESTSELLER

Charles & Keith

Octavia Front Flap Top Handle Bag Brown

Delivery: free

£89.00

Charles & Keith

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+141% increase in clicks for Birkenstocks

-35%

Birkenstock

Womens Arizona Birko-Flor Size: 37, colour: STONE

Delivery: free

£55.00 ~~£85.00~~

Circle Fashion

Birkenstock

Gizeh Big Buckle Oiled Leather Unisex Toe Post Sandals - Cognac - Size:UK 4.5

Delivery: free

£44.72

Legend Footwear

-23%

Birkenstock

Womens Birkenstock Papillio Florida III Flex Womens Nubuck Platform Sandals - Sandcastle - Tan - Size: 5.5/C Brown

Delivery: free

£80.33 ~~£105.00~~

lovethesales

Birkenstock

Mayari Birko-Flor Womens Sandals - Pull Up Anthracite - Size:UK 4.5

Delivery: free

£44.72

Legend Footwear

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+37% increase in clicks for pearl necklaces