How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

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Linen Trousers Womens UK Solid Color Elasticated Waist Trouser Ladies Summer Lounge Pants Plain Loose Fit Capri Pant Casual Straight Leg Bottoms with Brown

Delivery: Delivery costs apply

£9.99

Amazon

Oliver Brown

Pimlico Linen Flat Front Trousers - Dark Navy

Delivery: £7.50

£230.00

Oliver Brown

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Womens Cotton Linen Pants UK Summer Casual Solid Color Trousers Dressy Trendy Drawstring High Waist Pants Lightweight Comfy Going Out Straight Leg Cap Grey

Delivery: Delivery costs apply

£7.99

Amazon

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Cotton Linen Trouser Women UK Solid Color Elasticated Waist Trouser Ladies Summer Lounge Pants Loose Fit Full Length Pant Casual Straight Leg Bottoms Pink

Delivery: Delivery costs apply

£11.19

Amazon

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+65% increase in clicks for straw bucket hats

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Summer Hats for Women Wide Bongrace Women Straw Beach Hat Little Girl Sun Cap Foldable Ladies Hats Sunhat with Strap (Navy, One Size) Blue

Delivery: Delivery costs apply

£11.82

Amazon

Newprice

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Classic Womens Summer Straw Sun Hats with Bow Tie Sun Protection Lightweight Breathable Foldable Colorful Roll up Floppy Beach Hats Wide Brim Baseball

Delivery: Delivery costs apply

£7.30

Amazon

Generic

Clearance Men Cowboy Hat Cowboy Felt Hat Western Hat Wide Brim Durable Cowgirl Lightweight Travel Cap Adjustable Outdoor Hat Large Sun Hat UK Yellow

Delivery: Delivery costs apply

£1.39

Amazon

Generic

Mesh Beach Cap Sun Hats for Women Summer Wide Brim 50+ Panama Fedora Foldable Packable Beach Hat Lightweight Hiking Hat (D, One Size)

Delivery: Delivery costs apply

£6.78

Amazon

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Instagram

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+37% increase in clicks for linen shirts

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Summer Cotton Linen Shirts for Women Casual Short Sleeve Button Down V Neck Tops Dressy Trendy Solid Color Blouse Comfy Lightweight Loose Fit T-Shirt Beige

Delivery: Delivery costs apply

£5.99

Amazon

BESTSELLER

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KUIH Linen Blouses for Women UK V Neck Long Sleeve Shirts Cotton Linen Tops Lightweight Casual Loose Button Tunic Tops Holiday Summer Plain Boho Tee T Yellow

Delivery: Delivery costs apply

£8.99

Amazon

Generic

Womens Sequin Blouse - 3/4 Sleeve Sparkly V Neck Top for Evening, Dressy Casual Glitter Shirt, Sexy Ladies Tops and Blouses for Party & Wedding Rose G

Delivery: Delivery costs apply

£22.99

Amazon

Generic

Womens Tops Color Block 3/4 Sleeve V Neck Button Up Ladies Blouses Dressy Casual Henley Shirts (Z01-Camouflage, L)

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£8.99

Amazon

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Instagram

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+19% increase in clicks for clogs

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Womens Suede Leather Clogs Chunky Block Heel Closed Toe Slip on Backless Mules Sandals Comfortable Wide Fit Antil Slip Slide Loafers Lightweight Heele Black

Delivery: Delivery costs apply

£9.99

Amazon

Alegria

Seville Leather Womens Clogs Shoes - Oiled Brown - Size:UK 6.5

Delivery: free

£24.42

Legend Footwear

BESTSELLER

Generic

Womens Suede Leather Clogs Chunky Block Heel Closed Toe Slip on Backless Mules Sandals Comfortable Wide Fit Antil Slip Slide Loafers Lightweight Heele Brown

Delivery: Delivery costs apply

£17.16

Amazon

Generic

Womens Suede Leather Clogs Chunky Block Heel Closed Toe Slip on Backless Mules Sandals Comfortable Wide Fit Antil Slip Slide Loafers Lightweight Heele Brown

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£18.15

Amazon

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+62% increase in clicks for linen blouses

AlltheMen

Mens Suits 3 Piece Slim Fit Wedding Formal Tuxedo One Button Close Blazers Jacket Waistcoat Trousers, XXL, Black

Delivery: Delivery costs apply

£78.99

Amazon

MR MARVIS

Coconuts Pinstripe * The Linen Shacket White

Delivery: free

£179.00

MR MARVIS

Key Largo

Mens Klaccept Round Sweatshirt, Pesto Green (1551), L

Delivery: Delivery costs apply

£32.35

Amazon

Cloudsurfer Max White

Delivery: Delivery costs apply

£115.00

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+141% increase in clicks for Birkenstocks

-60%

BESTSELLER

Birkenstock

x Tekla Uji suede slides White

Delivery: Delivery costs apply

£148.00 ~~£370.00~~

Mytheresa

Birkenstock

Arizona BS Nubuck Leather Unisex Casual Sandals - Soft Pink - Size:UK 5.5

Delivery: free

£54.87

Legend Footwear

Birkenstock

Gizeh Big Buckle Oiled Leather Unisex Toe Post Sandals - Cognac - Size:UK 4.5

Delivery: free

£44.72

Legend Footwear

Birkenstock

Arizona BS Waxy Leather Unisex Slides Sandals - Habana - Size:UK 4.5

Delivery: free

£54.87

Legend Footwear

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+37% increase in clicks for pearl necklaces