How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Roman

Straight Smart Trousers Black

Delivery: free

£26.00

Roman

Rta Madrid glitter skinny-fit trousers - Black

-63%

Rta

Madrid glitter skinny-fit trousers - Black

Delivery: £10.00

£139.00 ~~£374.00~~

FARFETCH

Roman

Short Straight Leg Stretch Trouser Black

Delivery: free

£26.00

Roman

-18%

Brax

Mary style trousers - Neutrals Beige

Delivery: £10.00

£117.00 ~~£142.00~~

FARFETCH

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+65% increase in clicks for straw bucket hats

Generic

Cloche Bowler Hats for Women Cute Bowknot Solid Color Wool Vintage Autumn Winter Bucket Hat Wedding Tea Party Church Caps Hot Pink

Delivery: Delivery costs apply

£3.04

Amazon

-30%

Ruslan Baginskiy

Paper straw bucket hat White

Delivery: Delivery costs apply

£161.00 ~~£230.00~~

Mytheresa

Newprice

Generic

Classic Womens Summer Straw Sun Hats with Bow Tie Sun Protection Lightweight Breathable Foldable Colorful Roll up Floppy Beach Hats Wide Brim Baseball

Delivery: Delivery costs apply

£7.30

Amazon

-30%

BESTSELLER

Ruslan Baginskiy

Straw bucket hat Pink

Delivery: Delivery costs apply

£154.00 ~~£221.00~~

Mytheresa

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+37% increase in clicks for linen shirts

-68%

AllSaints

Womens Linen Leyla Silk Linen Blend Shirt, Size: UK 16/US 12 Grey

Delivery: free

£53.60 ~~£169.00~~

AllSaints

BESTSELLER

Generic

Cotton Linen Tops for Women UK Sale Embroidered T-Shirt Casual Loose Short/Long Sleeve Floral T Shirts Summer Blouses Female Printed Vintage Blouse Lo Yellow

Delivery: Delivery costs apply

£12.69

Amazon

Baukjen Womens Ethel Linen Shirt - Blue - Size 6 UK

-60%

BESTSELLER

Baukjen

Womens Ethel Linen Shirt - Blue - Size 6 UK

Delivery: £2.99

£51.60 ~~£129.00~~

Secret Sales

BESTSELLER

Generic

KUIH Linen Blouses for Women UK V Neck Long Sleeve Shirts Cotton Linen Tops Lightweight Casual Loose Button Tunic Tops Holiday Summer Plain Boho Tee T Yellow

Delivery: Delivery costs apply

£8.99

Amazon

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+19% increase in clicks for clogs

Sanita

Lillen Mule Clog | Original Handmade Wooden Leather Clog for Women | Sustainable Sole | Black | 7.5 UK

Delivery: Delivery costs apply

£79.54

Amazon

-20%

BESTSELLER

Scholl

ICONIC Yellow

Delivery: £9.00

£110.00 ~~£138.00~~

Yoox.com

-10%

Merrell

textured woven clogs - Black

Delivery: £10.00

£152.00 ~~£169.00~~

FARFETCH

-50%

BESTSELLER

Scholl

ICONIC Brown

Delivery: £9.00

£49.00 ~~£98.00~~

Yoox.com

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+62% increase in clicks for linen blouses

-30%

Closed

X-Lent tapered jeans - Black

Delivery: £10.00

£150.00 ~~£215.00~~

FARFETCH

-30%

Clarks

Howard Cap Standard Fit Black

Delivery: £4.95

£49.00 ~~£70.00~~

Clarks

Closed

racer tank top - Black

Delivery: £10.00

£106.00

FARFETCH

Clarks

Westlynn Bella Standard Fit Black

Delivery: £4.95

£65.00

Clarks

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+141% increase in clicks for Birkenstocks

-20%

Birkenstock

Arizona PVC sandals Blue

Delivery: Delivery costs apply

£232.00 ~~£290.00~~

Mytheresa

-10%

Birkenstock

Madrid slides - Pink

Delivery: £10.00

£113.00 ~~£125.00~~

FARFETCH

-60%

BESTSELLER

Birkenstock

x Tekla Uji suede slides White

Delivery: Delivery costs apply

£148.00 ~~£370.00~~

Mytheresa

-60%

Birkenstock

Milano Big Buckle Black Womens Leather Sandals UK 4

Delivery: £7.50

£52.00 ~~£130.00~~

Harvey Nichols

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+37% increase in clicks for pearl necklaces