How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

Getty Images

+23% clicks for linen pants

Roman

Short Straight Leg Stretch Trouser Black

Delivery: free

£26.00

Roman

Generic

Linen Trousers Womens UK Solid Color Elasticated Waist Trouser Ladies Summer Lounge Pants Plain Loose Fit Capri Pant Casual Straight Leg Bottoms with Brown

Delivery: Delivery costs apply

£9.99

Amazon

Roman

Elastic Waist Tie Front Linen Mix Trouser White

Delivery: free

£30.00

Roman

Generic

Womens Cotton Linen Pants UK Summer Casual Solid Color Trousers Dressy Trendy Drawstring High Waist Pants Lightweight Comfy Going Out Straight Leg Cap Grey

Delivery: Delivery costs apply

£7.99

Amazon

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+65% increase in clicks for straw bucket hats

AllSaints

Paper Eli Straw Bucket Hat, Size: One Size Black

Delivery: free

£79.00

AllSaints

Generic

Clearance Men Cowboy Hat Cowboy Felt Hat Western Hat Wide Brim Durable Cowgirl Lightweight Travel Cap Adjustable Outdoor Hat Large Sun Hat UK Yellow

Delivery: Delivery costs apply

£1.39

Amazon

AllSaints

Paper Eli Straw Bucket Hat, Size: One Size Black

Delivery: free

£79.00

AllSaints

Generic

Roll Up Short Brim Trilby Hat Classic Panama Summer Beach Fedora Felt Wool Round Bowler Hats for Men Women Foldable Yellow

Delivery: Delivery costs apply

£3.99

Amazon

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+37% increase in clicks for linen shirts

Generic

Summer Cotton Linen Shirts for Women Casual Short Sleeve Button Down V Neck Tops Dressy Trendy Solid Color Blouse Comfy Lightweight Loose Fit T-Shirt Beige

Delivery: Delivery costs apply

£5.99

Amazon

-60%

AllSaints

Womens Linen Leyla Silk Linen Blend Shirt, Size: UK 8/US 4 Grey

Delivery: free

£67.00 ~~£169.00~~

AllSaints

BESTSELLER

Generic

KUIH Linen Blouses for Women UK V Neck Long Sleeve Shirts Cotton Linen Tops Lightweight Casual Loose Button Tunic Tops Holiday Summer Plain Boho Tee T Yellow

Delivery: Delivery costs apply

£8.99

Amazon

Generic

Womens Sequin Blouse - 3/4 Sleeve Sparkly V Neck Top for Evening, Dressy Casual Glitter Shirt, Sexy Ladies Tops and Blouses for Party & Wedding Rose G

Delivery: Delivery costs apply

£22.99

Amazon

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+19% increase in clicks for clogs

Sanita

Lillen Mule Clog | Original Handmade Wooden Leather Clog for Women | Sustainable Sole | Black | 7.5 UK

Delivery: Delivery costs apply

£77.24

Amazon

Alegria

Seville Leather Womens Clogs Shoes - Oiled Brown - Size:UK 6.5

Delivery: free

£24.42

Legend Footwear

Generic

Womens Suede Leather Clogs Chunky Block Heel Closed Toe Slip on Backless Mules Sandals Comfortable Wide Fit Antil Slip Slide Loafers Lightweight Heele Black

Delivery: Delivery costs apply

£9.99

Amazon

Brunello Cucinelli

Black Bead-Embellished Leather Clogs Size 38

Delivery: £5.00

£283.50

HEWI

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+62% increase in clicks for linen blouses

Cloud 6 White

Delivery: £2.00

£140.00

-30%

Clarks

Howard Cap Standard Fit Black

Delivery: £4.95

£49.00 ~~£70.00~~

Clarks

Burberry

Cotton Polo Shirt White

Delivery: Delivery costs apply

£325.00

Burberry

Clarks

Wallabee Standard Fit Brown

Delivery: free

£135.00

Clarks

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+141% increase in clicks for Birkenstocks

-35%

Birkenstock

Womens Arizona Birko-Flor Size: 37, colour: STONE

Delivery: free

£55.00 ~~£85.00~~

Circle Fashion

-60%

BESTSELLER

Birkenstock

x Tekla Uji suede slides White

Delivery: Delivery costs apply

£148.00 ~~£370.00~~

Mytheresa

Birkenstock

Mayari Birko-Flor Womens Sandals - Pull Up Anthracite - Size:UK 4.5

Delivery: free

£44.72

Legend Footwear

-20%

Birkenstock

Arizona PVC sandals Blue

Delivery: Delivery costs apply

£232.00 ~~£290.00~~

Mytheresa

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

+37% increase in clicks for pearl necklaces