How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Aspesi

Trousers

Delivery: £15.00

£302.00

Balardi

-22%

Elisabetta Franchi

Double Crepe Trousers Black

Delivery: £15.00

£273.00 ~~£348.00~~

Balardi

-21%

BESTSELLER

Sportmax

Sportmax Fetta Pants Beige

Delivery: £15.00

£275.00 ~~£350.00~~

Balardi

-22%

Pinko

Pinko Pasta Black

Delivery: £15.00

£192.00 ~~£247.00~~

Balardi

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+65% increase in clicks for straw bucket hats

-26%

Ruslan Baginskiy

Straw Bucket Hat Pink

Delivery: £15.00

£160.00 ~~£215.00~~

Balardi

Generic

Clearance Men Cowboy Hat Cowboy Felt Hat Western Hat Wide Brim Durable Cowgirl Lightweight Travel Cap Adjustable Outdoor Hat Large Sun Hat UK Yellow

Delivery: Delivery costs apply

£1.99

Amazon

-4%

Valentino Garavani

Straw Bucket Hat Brown

Delivery: free

£637.00 ~~£667.00~~

Balardi

Generic

Cloche Bowler Hats for Women Cute Bowknot Solid Color Wool Vintage Autumn Winter Bucket Hat Wedding Tea Party Church Caps Hot Pink

Delivery: Delivery costs apply

£2.04

Amazon

More products

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+37% increase in clicks for linen shirts

BESTSELLER

Generic

Cotton Linen Tops for Women UK Sale Embroidered T-Shirt Casual Loose Short/Long Sleeve Floral T Shirts Summer Blouses Female Printed Vintage Blouse Lo Yellow

Delivery: Delivery costs apply

£12.69

Amazon

-33%

Ariat

Womens Rudford Shirt Long Sleeve in Blushing Horse, Size X-Small, by Ariat Rose

Delivery: £5.00

£40.00 ~~£60.00~~

Ariat

BESTSELLER

Generic

KUIH Linen Blouses for Women UK V Neck Long Sleeve Shirts Cotton Linen Tops Lightweight Casual Loose Button Tunic Tops Holiday Summer Plain Boho Tee T Yellow

Delivery: Delivery costs apply

£8.99

Amazon

Generic

Bohemian Embroidery Cotton Linen Mexican Round Neck Tops Womens Summer Boho Shirts Hippie Peasant Half Sleeves Casual Blouses Tunic Loose T Shirt Top Green

Delivery: Delivery costs apply

£12.99

Amazon

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+19% increase in clicks for clogs

-24%

JEJIA

Jodie Clogs Multi

Delivery: £15.00

£312.00 ~~£412.00~~

Balardi

BESTSELLER

Sanita

Sanila Open Clog Original Handmade Flexible Leather Clogs for Women Anatomically Shaped Foot Bed with Soft Foam, black, 8.5 UK

Delivery: Delivery costs apply

£69.90

Amazon

-33%

Marni

Chunky Clog Sabot Black

Delivery: free

£480.00 ~~£712.00~~

Balardi

Sanita

Lillen Mule Clog | Original Handmade Wooden Leather Clog for Women | Sustainable Sole | Black | 7.5 UK

Delivery: Delivery costs apply

£74.90

Amazon

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+62% increase in clicks for linen blouses

-20%

Ami

Ami De Coeur Wool Cardigan Black

Delivery: £15.00

£322.00 ~~£403.00~~

Balardi

-16%

BESTSELLER

On Running

On Running Cloud 6

Delivery: £15.00

£147.00 ~~£175.00~~

Balardi

-14%

HUGO BOSS

H Dahanso Down Jacket Blue

Delivery: £15.00

£307.00 ~~£359.00~~

Balardi

-3%

Pinko

Pinko Grey

Delivery: £15.00

£113.00 ~~£117.00~~

Balardi

More products

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Instagram

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+141% increase in clicks for Birkenstocks

Birkenstock

Arizona Big Buckle Sandals Blue

Delivery: £15.00

£132.00

Balardi

-20%

Birkenstock

Arizona PVC sandals Blue

Delivery: Delivery costs apply

£232.00 ~~£290.00~~

Mytheresa

-5%

Birkenstock

Arizona Big Buckle Eva Sandal With Buckles Pink

Delivery: £15.00

£73.00 ~~£77.00~~

Balardi

-18%

Birkenstock

Arizona Platform Slipper With Leather Buckles Black

Delivery: £15.00

£162.00 ~~£197.00~~

Balardi

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+37% increase in clicks for pearl necklaces