Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
-40%
Pajar
Womens Pajar Womens Henta Lace Up Waterproof Snow Boots - Cream/Brown - Size: 7
£138.00
£230.00
lovethesales
Rieker
Womens Virginia Womens Knee High Boots - Black - Size: 3.5
£105.00
lovethesales
-40%
Ruslan Baginskiy
Chain-strap Straw Gambler Hat - Womens - White
£328.00
MATCHES
Ted Baker
Womens Straw Cowboy Hat in White, Kyloa
£31.00
Ted Baker
Getty Images
Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
Twin-Set
scallop-hem cropped jumper - White
£188.00
FARFETCH
-40%
Tommy Hilfiger
Festive Wool Blend Short Sleeve Jumper Grey
£96.00
£160.00
Tommy Hilfiger
-20%
-30%
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
Fat Face
FatFace Multi Floral Crinkle Lightweight Scarf
£25.00
FatFace
Fat Face
FatFace Blue Jaquard Scarf
£27.50
FatFace
-66%
Fat Face
FatFace Black Printed Midweight Scarf
£12.00
£35.00
FatFace
-36%
Fat Face
FatFace Ivory Paisley Printed Lightweight Scarf
£16.00
£25.00
FatFace
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
MR MARVIS
Coconuts Pinstripe * The Linen Shacket White
£179.00
MR MARVIS
On
Cloudsurfer Max White
£115.00
On
Ganni
Green Canvas Cap
£90.00
GANNI
On
Cloud X 4 White
£95.00
On
Antler
Large Cabin Suitcase In Antler Green - Icon Stripe
£200.00
Antler
On
Cloudpulse Next Black
£120.00
On
Antler
Luggage Strap In Cobalt Blue
£22.00
Antler
Clarks
Saltway Cove Leather Mens Slingbacks Sandals - Black - Size:UK 9
£14.27
Legend Footwear
