Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
Rieker
Womens Virginia Womens Knee High Boots - Black - Size: 3.5
£105.00
lovethesales
-29%
Ruslan Baginskiy
Chain-strap Straw Gambler Hat - Womens - White
£328.00
MATCHES
Ted Baker
Womens Straw Cowboy Hat in White, Kyloa
£31.00
Ted Baker
Ruslan Baginskiy
Straw Western hat Beige
£358.00
Mytheresa
Ted Baker
Womens Straw Cowboy Hat in Black, Kyloa
£31.00
Ted Baker
Getty Images
Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
AllSaints
Merino Wool Ridley Cropped Wool Jumper, Size: S White
£119.00
AllSaints
-31%
Isabel Marant
KNITWEAR - Jumpers on YOOX.COM Grey
£116.00
£169.00
Yoox.com
-30%
Max Mara
Basic Wool Sweater Black
£180.00
£256.00
Balardi
-16%
Gran Sasso
KNITWEAR - Turtlenecks on YOOX.COM Blue
£85.00
£101.00
Yoox.com
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
Fat Face
FatFace Black Sparkle Scarf
£35.00
FatFace
-14%
Emporio Armani
ACCESSORIES - Scarves on YOOX.COM White
£70.00
£81.00
Yoox.com
-50%
Etro
Printed silk twill scarf Red
£100.00
£200.00
Mytheresa
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
Tommy Hilfiger
Danny Leather Belt Grey
£45.00
Tommy Hilfiger
-30%
Clarks
Craft Arlo Limit Brogue Standard Fit Black
£66.50
£95.00
Clarks
Calvin Klein
Crossbody Bag - Calvin Klein - Black - Women - One Size
£75.00
Calvin Klein
Clarks
Westlynn Bella Standard Fit Black
£65.00
Clarks
-50%
Calvin Klein
Convertible Shoulder Bag Black
£60.00
£120.00
Calvin Klein
-30%
Clarks
Howard Walk Standard Fit Black
£49.00
£70.00
Clarks
Dockers
Crewneck Sweatshirt, Regular Fit Brown
£60.00
Dockers
Clarks
Cotrell Edge Standard Fit Black
£60.00
Clarks
