These are the best dress brands for millennial brides
The bridal industry is flourishing with millennial brides at the helm. And while shifting behaviors in the wedding industry are rearranging what couples are choosing to spend their money on, millennials still spend, on average, $10,000 more than Gen Xers on their big days. Millennial couples are prioritizing decor, photography, and personalized mementos over traditional wedding costs, making the ‘gram factor a deciding component of budget talks.
With that being said, no Pinterest wedding board would be complete without a scattering of wedding dresses complimenting its neighboring floral and table decor pins. Wedding dresses rank, on average, 11th on a couple’s wedding expenses. In 2019, Stylight saw a 352% increase in clicks on wedding dresses globally, with the average price of a wedding dress sitting just under $900.
When choosing a wedding dress, millennial brides are prioritizing sustainable, affordable and re-wearable gowns. According to internal Stylight data, these are the top bridal brands for millennials…
Although Millennials are less likely to tie the knot than older generations, the average age to get married is still between 25 and 30, according to the US census.
Reformation
For stylish and sustainable brides, LA-based Reformation saw a 105% increase in clicks on Stylight last year. While the brand’s ready-to-wear pieces are widely loved by celebrities and street style stars alike, Reformation’s romantic bridal-like dresses are being adopted as a millennial wedding favorite. The brand’s champagne Verbena dress is the top-clicked under $1000 wedding dress on Stylight.
On
Cloud 6 White
£140.00
On
Charles & Keith
Octavia Front Flap Top Handle Bag Brown
£89.00
Charles & Keith
On
Cloudpulse Next Black
£120.00
On
-30%
Fat Face
FatFace Luna Red Regular Square Neck Jacquard Midi Dress
£62.00
£89.00
FatFace
On
Cloudsurfer Max White
£135.00
On
Burberry
Check Card Case Beige
£180.00
Burberry
& Other Stories
With design ateliers in Paris, Stockholm and Los Angeles, ready-to-wear and beauty brand & Other Stories has exploded in popularity on Stylight since the beginning of 2020. At under $150, & Other Stories’ white jacquard maxi dress in white is their top-clicked wedding gown.
-71%
& Other Stories
DRESSES - Maxi dresses on YOOX.COM Green
£24.00
£83.00
Yoox.com
-83%
& Other Stories
DRESSES - Midi dresses on YOOX.COM Yellow
£21.00
£120.00
Yoox.com
-82%
& Other Stories
DRESSES - Maxi dresses on YOOX.COM Beige
£19.00
£105.00
Yoox.com
-42%
& Other Stories
DRESSES - Maxi dresses on YOOX.COM Black
£78.00
£135.00
Yoox.com
-62%
& Other Stories
DRESSES - Mini dresses on YOOX.COM Grey
£34.00
£90.00
Yoox.com
-59%
& Other Stories
DRESSES - Midi dresses on YOOX.COM Pink
£39.00
£95.00
Yoox.com
-67%
& Other Stories
DRESSES - Midi dresses on YOOX.COM Black
£28.00
£85.00
Yoox.com
-73%
& Other Stories
DRESSES - Maxi dresses on YOOX.COM White
£28.00
£105.00
Yoox.com
According to a newlywed survey conducted by WeddingWire, 80% of wedding planning is conducted online, with 35% of millennials relying on the Internet to check out wedding dresses and attire.
ASOS
ASOS’s wedding line is perfect for the money-savvy millennial bride. The top-clicked ASOS wedding dress comes in at just under $200. While from afar this lace gown might come across as traditional, the bridal look is actually a combination of a crop top and skirt.
Bariano
tiered contrast lace maxi dress in white
$443.00
ASOS
Jarlo
all over lace bardot maxi dress in white
$237.00
ASOS
Vesper
lace jumpsuit in white
$98.00
ASOS
Asos
v neck lace wedding dress-White
$261.00
ASOS
Asos
lace halter neck maxi wedding dress-White
$190.00
ASOS
Self Portrait
The classically feminine brand Self Portrait is home to both romantic bridal and elegant wedding guest attire. Interest for the brand has grown nearly 100% since January, with its white, intricately laced dresses being favored among millennial brides.
-20%
Self Portrait
Belted plisse chiffon maxi dress White
£376.00
£470.00
Mytheresa
-30%
Self Portrait
Bridal peplum satin and boucle maxi dress White
£322.00
£460.00
Mytheresa
Self Portrait
Pleated boucle chiffon midi dress White
£460.00
Mytheresa
-4%
Self Portrait
Short Dresses, female, White, 2XS, White Dress for Women
£374.11
£391.51
Miinto
-30%
Self Portrait
Floral lace midi dress White
£280.00
£400.00
Mytheresa
-30%
Self Portrait
Semi-sheer lace midi dress White
£290.00
£415.00
Mytheresa
Millennials spend on average $10,000 more than Gen Xers on their wedding, but prefer to invest in the experience rather than the attire, with dresses ranking only 11th on the expense list.
Les Rêveries
New York-based Les Rêveries is a rapidly growing force among moderately-priced designer brands, with the label seeing a 90% increase in clicks since January. Since Les Rêveries launched its capsule bridal collection last year, the Lace Gown in ivory is among its most popular millennial wedding picks.
On
Cloud 6 White
£140.00
On
On
Cloudsurfer Max White
£135.00
On
Closed
Shirts, female, White, XS, Cape-skjorte i bomuld
£162.00
Miinto
-47%
AllSaints
Cow Leather AirPod Hex Case, Size: One Size White
£20.70
£39.00
AllSaints
-8%
On Running
Sneakers, female, White, 3 1/2 UK, Cloud 6
£128.06
£139.20
Miinto
Burberry
Cotton Polo Shirt White
£325.00
Burberry
-9%
Kocca
Delicate Chic Long Sleeve Close Neck Sweatshirt White
£66.99
£73.95
Miinto
Rejina Pyo
While the emerging talent Rejina Pyo isn’t traditionally known for its bridal attire, the brand saw a 57% increase in clicks since the beginning of January. Specifically, Rejina Pyo’s Renee dress is a favorite among millennial brides. Plus, it has pockets!
On
Cloud 6 White
£140.00
On
Charles & Keith
Octavia Front Flap Top Handle Bag Brown
£89.00
Charles & Keith
On
Cloudpulse Next Black
£120.00
On
-30%
Fat Face
FatFace Luna Red Regular Square Neck Jacquard Midi Dress
£62.00
£89.00
FatFace
On
Cloudsurfer Max White
£135.00
On
Burberry
Check Card Case Beige
£180.00
Burberry
Erdem
Crystal-bee And Faux-pearl Drop Earrings - Womens - Blue
$395.00
MATCHES
Jennifer Chamandi
Tommaso 105 Leather Slingback Sandals - Blue
$670.00
NET-A-PORTER
PARIS TEXAS
bow detail sandals - Blue
$368.00
Farfetch
Melissa Joy Manning
14-karat Gold Opal Earrings
$275.00
NET-A-PORTER
Jacquemus
Lavandes 115mm sandals - Blue
$1,473.00
Farfetch
Simone Rocha
crystal-embellished earrings - Blue
$322.00
Farfetch
Aquazzura
105mm bow tie pumps - Blue
$750.00
Farfetch
Stuart Weitzman
Kelsey 75 pointed pumps - Blue
$540.00
Farfetch
