Après-Ski: The trend to shop this winter
Whether it’s a result of Lady Gaga’s upcoming film “House of Gucci” or the anticipation of snowy weather, the après-ski trend is here.
Après-ski style, or, as it’s known on TikTok, an “old money aesthetic,” has already garnered more than 90 million views on the app. The winter version of the rich-girl trend involves dressing as if one would take a luxe ski holiday in Aspen or St. Moritz. What does this translate style-wise, exactly? Shearling coats, Aran sweaters, Moon Boots, and the like.
Alongside TikTok fashion girls, Stylight users were searching for pillars of the trend in droves.
Aesthetically-apt brands like Ralph Lauren and Moon Boot have seen an increase in clicks of +98% and +1,398%, respectively, since the start of the month.
-25%
Ralph Lauren
Blazers, female, Blue, 3XS, Ryen Blazer
£369.75
£492.42
Miinto
-30%
Ralph Lauren
Shoulder Bags, female, Black, ONE SIZE, Torba
£292.32
£416.73
Miinto
-25%
Ralph Lauren
Winter Jackets, female, Brown, M, Lauren Ralph Lauren Coats
£230.55
£307.11
Miinto
Moreso, key staples of the trend are buzzing on search. Aran sweaters have seen a 33% increase in clicks on Google, Yeti boots an 657% increase, and shearling coats, a 12% rise.
-33%
AllSaints
Leather Libra Shearling Jacket, Size: XS Black
£602.00
£899.00
AllSaints
-15%
Just things we like
Faux Fur & Shearling Jackets, female, Brown, L, Hayami Shearling Jacket
£561.58
£660.33
Miinto
-50%
AllSaints
Sheep Leather Valerie Shearling Patch Jacket, Size: XS White
£499.00
£999.00
AllSaints
-7%
Suns
Faux Fur & Shearling Jackets, female, Beige, M, Beige Bifur 07 Coat
£287.09
£308.85
Miinto
On Stylight, searches for quilted vests, like the one seen here on Gigi Hadid, have risen by 75%.
To shop highlights from the luxe ski-style trend just in time for winter, scroll below to shop our fashion picks.
-25%
Ralph Lauren
Blazers, female, Blue, 3XS, Ryen Blazer
£369.75
£492.42
Miinto
-44%
Moon Boot
Winter Boots, female, Black, 12 UK, Icon Low Nylon Boots
£80.04
£143.55
Miinto
-30%
Ralph Lauren
Shoulder Bags, female, Black, ONE SIZE, Torba
£292.32
£416.73
Miinto
-25%
Moon Boot
Winter Boots, female, Black, 2 UK, Icon Glance Boots
£166.17
£220.98
Miinto
-25%
Ralph Lauren
Winter Jackets, female, Brown, M, Lauren Ralph Lauren Coats
£230.55
£307.11
Miinto
-5%
Polo Ralph Lauren
Water-Repellent Quilted Down Jacket Black
£450.43
£474.15
Miinto
-22%
Ralph Lauren
Brooke TLL 2 Tall Boot Black
£303.62
£390.62
Miinto
Ralph Lauren
Marcy Medium Crossbody Black
£296.58
Miinto
-25%
Ralph Lauren
Shopping Bags, female, Black, ONE SIZE, Lauren Ralph Lauren Bags.. Black
£107.88
£143.55
Miinto
-4%
Polo Ralph Lauren
Cable-knit Turtleneck Jumper White
£213.15
£221.85
Miinto
