Après-Ski: The trend to shop this winter
Whether it’s a result of Lady Gaga’s upcoming film “House of Gucci” or the anticipation of snowy weather, the après-ski trend is here.
Après-ski style, or, as it’s known on TikTok, an “old money aesthetic,” has already garnered more than 90 million views on the app. The winter version of the rich-girl trend involves dressing as if one would take a luxe ski holiday in Aspen or St. Moritz. What does this translate style-wise, exactly? Shearling coats, Aran sweaters, Moon Boots, and the like.
Alongside TikTok fashion girls, Stylight users were searching for pillars of the trend in droves.
Aesthetically-apt brands like Ralph Lauren and Moon Boot have seen an increase in clicks of +98% and +1,398%, respectively, since the start of the month.
-25%
Ralph Lauren
Blazers, female, Blue, 3XS, Ryen Blazer
£369.75
£492.42
Miinto
-32%
Ralph Lauren
Trench Coats, female, Black, L, Double Breasted Trench Coat
£263.61
£389.76
Miinto
-30%
Ralph Lauren
Shoulder Bags, female, Black, ONE SIZE, Torba
£292.32
£416.73
Miinto
Moreso, key staples of the trend are buzzing on search. Aran sweaters have seen a 33% increase in clicks on Google, Yeti boots an 657% increase, and shearling coats, a 12% rise.
-40%
AllSaints
Leather Libra Shearling Jacket, Size: XS Black
£541.80
£899.00
AllSaints
-15%
Just things we like
Faux Fur & Shearling Jackets, female, Brown, L, Hayami Shearling Jacket
£561.58
£660.33
Miinto
-40%
AllSaints
Leather Dexter Shearling Bomber Jacket, Size: M Brown
£602.10
£999.00
AllSaints
On Stylight, searches for quilted vests, like the one seen here on Gigi Hadid, have risen by 75%.
To shop highlights from the luxe ski-style trend just in time for winter, scroll below to shop our fashion picks.
-44%
Moon Boot
Winter Boots, female, Black, 12 UK, Icon Low Nylon Boots
£80.04
£143.55
Miinto
-50%
Moon Boot
Suede Ankle Boots LUNA with Rubber Sole size 38
£84.91
£169.81
GLAMOOD
-25%
Ralph Lauren
Blazers, female, Blue, 3XS, Ryen Blazer
£369.75
£492.42
Miinto
-32%
Ralph Lauren
Trench Coats, female, Black, L, Double Breasted Trench Coat
£263.61
£389.76
Miinto
-30%
Ralph Lauren
Shoulder Bags, female, Black, ONE SIZE, Torba
£292.32
£416.73
Miinto
-10%
Polo Ralph Lauren
Shirt Dresses, female, Green, S, Buttoned Shirtdress with Pockets and Belt
£312.33
£347.13
Miinto
-25%
Ralph Lauren
Handbags, female, Brown, ONE SIZE, 431966765007
£254.04
£338.43
Miinto
Ralph Lauren
Marcy Medium Crossbody Black
£296.58
Miinto
-10%
Ralph Lauren
Parkas, female, Blue, S, Trench Lauren
£283.50
£315.00
Miinto
-5%
Polo Ralph Lauren
Water-Repellent Quilted Down Jacket Black
£450.43
£474.15
Miinto
