According to science, men find these colors most attractive

Whether you’re outfit planning for your first date or your 20th anniversary, we all want to look nice for our special someone. And while your S.O. would say you look great in everything, according to science, men find these particular colors most attractive on women.

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From Cupid’s arrow to plump, kissable lips, according to science, the color red has an undeniable effect on men and women.

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When a man sees a woman in red, he’s unconsciously drawn to her. According to one study, men “are attracted to women who wear red for more primal biological reasons.”

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Whether the attraction to the color red is born from its connotations to love and passion or it’s based on a possible connection to physical anatomy, science has yet to figure out. However, if you’re looking to attract, wearing the color red is not a bad place to start.

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Whether you opt for a Sophia Loren-inspired red dress or take a more subtle approach with a red bag, try out the red theory for yourself this cuffing season. Who knows, it might just land you a date.