5 cool Scandi brands every fashion lover should know
It’s true, we happily count ourselves among the growing masses of people enamoured with Scandinavian style and culture. Scandinavian nations, Denmark, Sweden, and Norway, consistently rank as some of the happiest countries in the world, and arguably, the chicest.
From the Danish hygge (a mood for coziness and contentment) to Swedish fika (a socializing coffee break), Scandi culture is deeply entrenched in both personal comforts and social graces.
The key players among the region’s flourishing number of designers bring the culture’s mysa attitude directly to their designs. From Stine Goya’s relaxed silhouettes to Ganni’s use of texture and pattern, these Scandinavian creatives allow us to enjoy the chicest bits of northern Europe, minus the all-consuming cold.
So if you love the style of Scandinavian clothing as much as we do, check out the list below of our absolute favourite northern designers.
1. Ganni
The quintessential Scandi label, Ganni started in 2000 as a cashmere retailer, only to gain cult status in the 2010s under husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.
The brand’s strong suits include a reasonable price range–for a luxury brand, that is–, bold and original designs, and tangible efforts in transparency and sustainability. Ganni has been B-Corp certified since 2022!
-30%
Ganni
Striped wide-leg jeans Blue
£262.00
£375.00
Mytheresa
Ganni
Brushed Mohair Mix Deep V-Neck Orange
£345.00
Labels
Ganni
Bou Small leather tote bag Black
£375.00
Mytheresa
Ganni
Soft Rigid Denim Baggy Jeans Blue
£275.00
Labels
-50%
Ganni
Leopard-print ruffled chiffon maxi skirt Brown
£122.00
£245.00
Mytheresa
Ganni
Mini Hobo Bag Rose
£395.00
Labels
-60%
Ganni
Velvet jersey midi dress Red
£130.00
£325.00
Mytheresa
-10%
Ganni
Green Cotton Embroidered Cap
£78.30
£87.00
Miinto
2. Stine Goya
Stine Goya’s eponymous label is all about a fresh and bold approach to Scandinavian design, which is often—wrongly—associated with minimalist silhouettes and muted palettes. Above all, Stine Goya believes in “the power of colour and print”, and “timeless, wearable, and unique designs”.
-72%
Stine Goya
BOTTOMWEAR - Trousers on YOOX.COM Yellow
£55.00
£197.00
Yoox.com
-54%
Stine Goya
DRESSES - Mini dresses on YOOX.COM Blue
£67.00
£147.00
Yoox.com
-35%
Stine Goya
Round-neck Knitwear, female, Multicolor, S, Striped Crew Neck Jumper
£158.34
£243.60
Miinto
Stine Goya
COATS & JACKETS - Coats on YOOX.COM Brown
£300.00
Yoox.com
Stine Goya
Midi Dresses, female, Brown, S, Midi Dress
£234.90
Miinto
-50%
Stine Goya
BOTTOMWEAR - Trousers on YOOX.COM Black
£57.00
£115.00
Yoox.com
-35%
Stine Goya
Short Skirts, female, Blue, XS, Dark Blue Pleated Skirt with Belt
£107.45
£165.30
Miinto
Like many Scandi labels, Saks Potts is based in Copenhagen, but their relationship with the city goes way beyond: founders Catherine Saks and Barbara Potts, both Copenhagen natives, find in the Danish capital endless inspiration and the perfect setting for all things Saks Potts-related. The founders, inspired by modern minimalism and 90s style, aim to design clothing for contemporary cool girls.
The brand has just celebrated its 10th anniversary – and has become one of the most anticipated shows during Copenhagen’s Fashion Week. Their designs are beloved worldwide – boasting some high profile fans like Bella Hadid, Cardi B, and Kendall Jenner.
-65%
Saks Potts
Carpenter Jeans SLMA with Eyelets size S
£213.04
£608.70
GLAMOOD
Saks Potts
SS23 White Denim Zoe Skirt Size XS
£127.50
HEWI
-60%
Saks Potts
Nylon Double-Pleat Trousers LELE with Tone-on-Tone Button size Xs
£104.35
£260.87
GLAMOOD
Saks Potts
TOPWEAR - Polo shirts on YOOX.COM Blue
£245.00
Yoox.com
Saks Potts
Pink Monogram Milan Coat Size XS
£114.23
HEWI
Saks Potts
TOPWEAR - Tank Tops on YOOX.COM Brown
£66.00
Yoox.com
Saks Potts
BOTTOMWEAR - Trousers on YOOX.COM Yellow
£344.00
Yoox.com
-64%
Saks Potts
BOTTOMWEAR - Trousers on YOOX.COM White
£139.00
£388.00
Yoox.com
Royal College of Art (London) alumna Cecilie Bahnsen founded her label in 2015, with the aim to fuse traditional French couture and Scandinavian design culture. Building each collection on the previous one, Cecilie Bahnsen offers a contemporary take on femininity.
-50%
Cecilie Bahnsen
Cotton minidress Orange
£425.00
£850.00
Mytheresa
-63%
Cecilie Bahnsen
DRESSES - Midi dresses on YOOX.COM Orange
£324.00
£876.00
Yoox.com
-60%
Cecilie Bahnsen
Sally matelasse asymmetric top White
£224.00
£560.00
Mytheresa
Cecilie Bahnsen
BOTTOMWEAR - Mini skirts on YOOX.COM White
£548.00
Yoox.com
-60%
Cecilie Bahnsen
Greta mohair-blend top Orange
£238.00
£595.00
Mytheresa
-75%
Cecilie Bahnsen
Quilted Wrap Skirt FUMIE with Side Knot size Xs
£336.96
£1,347.83
GLAMOOD
-40%
Cecilie Bahnsen
Seero cutout cotton minidress Purple
£489.00
£815.00
Mytheresa
Scandi, but then make it sexy! Birger Christensen’s Copenhagen-based brand ROTATE is all about building the perfect going-out wardrobe full of attention-grabbing pieces and sexy mini dresses. Their unique yet affordable creations are the perfect statement piece.
-34%
Rotate
Sierina Sequined Midi Dress for Women in Purple with Frills
£126.00
£191.00
Yoox.com
-40%
Rotate
Jacquard midi dress Blue
£201.00
£335.00
Mytheresa
-60%
Rotate
Satin Wrap Dress with Polka Dot Print size 38
£114.78
£286.96
GLAMOOD
-40%
Rotate
Sequined midi dress Green
£201.00
£335.00
Mytheresa
-35%
Rotate
ROTATE Birger Christensen, Midi Skirts, female, Blue, M, Maxi Sun Skirt for Women
£220.55
£339.31
Miinto
-30%
Rotate
Lace midi dress Pink
£189.00
£270.00
Mytheresa
-65%
Rotate
Flared Lace Midi Dress with Draped Detail size 38
£73.04
£208.70
GLAMOOD
-20%
Rotate
Leather biker jacket Black
£496.00
£620.00
Mytheresa
