5 cool Scandi brands every fashion lover should know
It’s true, we happily count ourselves among the growing masses of people enamoured with Scandinavian style and culture. Scandinavian nations, Denmark, Sweden, and Norway, consistently rank as some of the happiest countries in the world, and arguably, the chicest.
From the Danish hygge (a mood for coziness and contentment) to Swedish fika (a socializing coffee break), Scandi culture is deeply entrenched in both personal comforts and social graces.
The key players among the region’s flourishing number of designers bring the culture’s mysa attitude directly to their designs. From Stine Goya’s relaxed silhouettes to Ganni’s use of texture and pattern, these Scandinavian creatives allow us to enjoy the chicest bits of northern Europe, minus the all-consuming cold.
So if you love the style of Scandinavian clothing as much as we do, check out the list below of our absolute favourite northern designers.
1. Ganni
The quintessential Scandi label, Ganni started in 2000 as a cashmere retailer, only to gain cult status in the 2010s under husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.
The brand’s strong suits include a reasonable price range–for a luxury brand, that is–, bold and original designs, and tangible efforts in transparency and sustainability. Ganni has been B-Corp certified since 2022!
-60%
Ganni
Velvet jersey midi dress Red
£130.00
£325.00
Mytheresa
Ganni
Black Card Holder in Grained with Gold
£85.00
GANNI
-30%
Ganni
Leopard-print tie-neck chiffon blouse Brown
£199.00
£285.00
Mytheresa
Ganni
Grey Check Wool Scarf
£165.00
GANNI
-40%
Ganni
Bow-detail velvet jersey maxi skirt Black
£102.00
£170.00
Mytheresa
-30%
Ganni
Velvet midi dress Red
£150.00
£215.00
Mytheresa
2. Stine Goya
Stine Goya’s eponymous label is all about a fresh and bold approach to Scandinavian design, which is often—wrongly—associated with minimalist silhouettes and muted palettes. Above all, Stine Goya believes in “the power of colour and print”, and “timeless, wearable, and unique designs”.
Stine Goya
long-sleeves midi dress - Green
£496.00
FARFETCH
-68%
Stine Goya
BOTTOMWEAR - Trousers on YOOX.COM Yellow
£63.00
£197.00
Yoox.com
Stine Goya
polka-dot scalloped midi dress - Black
£463.00
FARFETCH
-65%
Stine Goya
DRESSES - Maxi dresses on YOOX.COM Black
£114.00
£327.00
Yoox.com
Stine Goya
puff-sleeve floral-cut midi dress - Blue
£425.00
FARFETCH
-50%
Stine Goya
Striped Printed Cotton Midi Shirt Dress - Cream - M (UK12 / M) White
£140.00
£280.00
Harvey Nichols
Stine Goya
house-motif cardigan - White
£282.00
FARFETCH
-41%
Stine Goya
DRESSES - Mini dresses on YOOX.COM Blue
£86.00
£147.00
Yoox.com
Like many Scandi labels, Saks Potts is based in Copenhagen, but their relationship with the city goes way beyond: founders Catherine Saks and Barbara Potts, both Copenhagen natives, find in the Danish capital endless inspiration and the perfect setting for all things Saks Potts-related. The founders, inspired by modern minimalism and 90s style, aim to design clothing for contemporary cool girls.
The brand has just celebrated its 10th anniversary – and has become one of the most anticipated shows during Copenhagen’s Fashion Week. Their designs are beloved worldwide – boasting some high profile fans like Bella Hadid, Cardi B, and Kendall Jenner.
-50%
Saks Potts
Eyelet All-Over SALMA Carpenter Jeans size S
£307.35
£614.71
GLAMOOD
Saks Potts
SS23 White Denim Zoe Skirt Size XS
£150.00
HEWI
-50%
Saks Potts
Nylon Double Pleat LELE Pants with Ton on Ton Button size Xs
£131.72
£263.44
GLAMOOD
-36%
Saks Potts
TOPWEAR - Tops on YOOX.COM Brown
£149.00
£233.00
Yoox.com
-30%
Saks Potts
Irene shirt - Black
£211.00
£301.00
FARFETCH
-60%
Saks Potts
BOTTOMWEAR - Trousers on YOOX.COM White
£155.00
£388.00
Yoox.com
Saks Potts
Pink Monogram Milan Coat Size XS
£134.39
HEWI
Saks Potts
SUITS and CO-ORDS - Blazers on YOOX.COM Blue
£304.00
Yoox.com
Royal College of Art (London) alumna Cecilie Bahnsen founded her label in 2015, with the aim to fuse traditional French couture and Scandinavian design culture. Building each collection on the previous one, Cecilie Bahnsen offers a contemporary take on femininity.
-50%
Cecilie Bahnsen
Sidney silk midi dress Green
£682.00
£1,365.00
Mytheresa
Cecilie Bahnsen
Ovid Mini Dress - Womens - Viscose Black
£850.00
Browns
-50%
Cecilie Bahnsen
Cotton minidress Orange
£425.00
£850.00
Mytheresa
-52%
Cecilie Bahnsen
Allegra Skirt Green
£281.00
£582.00
Balardi
-60%
Cecilie Bahnsen
Greta mohair-blend top Orange
£238.00
£595.00
Mytheresa
-75%
Cecilie Bahnsen
Quilted FUMIE Wrap Skirt with Side Knot size Xs
£340.28
£1,361.13
GLAMOOD
-40%
Cecilie Bahnsen
Seero cutout cotton minidress Purple
£489.00
£815.00
Mytheresa
Cecilie Bahnsen
FOOTWEAR - Ballet flats on YOOX.COM Black
£411.00
Yoox.com
Scandi, but then make it sexy! Birger Christensen’s Copenhagen-based brand ROTATE is all about building the perfect going-out wardrobe full of attention-grabbing pieces and sexy mini dresses. Their unique yet affordable creations are the perfect statement piece.
-34%
Rotate
Sierina Sequined Midi Dress for Women in Purple with Frills
£126.00
£191.00
Yoox.com
-30%
Rotate
Embellished mesh maxi dress Black
£224.00
£320.00
Mytheresa
-75%
Rotate
Lace Flared Midi Dress with Draped Detail size 38
£52.69
£210.76
GLAMOOD
-50%
Rotate
Sequined midi skirt Black
£115.00
£230.00
Mytheresa
-14%
Rotate
Firm Knit Cardigan Black
£215.00
£251.00
Balardi
Rotate
Draped velvet gown Brown
£540.00
Mytheresa
-60%
Rotate
High-rise vinyl slim pants Black
£78.00
£195.00
Mytheresa
-50%
Rotate
Sequined pencil skirt Pink
£100.00
£200.00
Mytheresa
