Watch It: How a Hugo Boss Man Goes About His Day

He’s impeccably dressed, he’s incredibly smart, and he’s always on time. He’s the Hugo Boss man. He epitomizes everything the brand itself stands for, from his clean-cut appearance to his classic-yet-modern-man wardrobe. But how does he manage to ever so seamlessly keep it all together during the hustle and bustle of life? His Hugo Boss watch. A glance at his schedule will prove it.

6 a.m.: Rise and Shine

He doesn’t have to be in the office until 9:30 a.m., but the early bird gets the worm so he wakes up and starts working before he’s actually at his desk. A few emails later, he hops out of bed to get ready for the day ahead of him. Because he’s always prepared, it takes him no time to put on the suit he pressed and laid out the evening before, and out the door he goes. But not before grabbing his Hugo Boss watch.

12 p.m.: Lunch Time-Out

As much as he wants to power through his report, the Hugo Boss man knows how taking a short break can actually boost productivity. He eats the right—healthy —foods that fuel his brain power, checks his wrist and it’s time to get back to work.

4 p.m.: Feature Presentation

All the midnight oil has burned in preparation for this, and it’s time for the Hugo Boss man to share his presentation with the who’s who of the workplace. He only has an hour to get his point across, and his Hugo Boss timepiece confidently keeps him right on track.

6 p.m.: Cheers to That

Clink! He did it—his presentation went off without a hitch, and now it’s time to celebrate with a round of drinks at a fine restaurant. Since he’s off the clock, the Hugo Boss man can wind down, deservingly so.

10 p.m.: Light’s Out

The only thing better than having such a good day at work is getting a good night’s sleep so he can do it all over again tomorrow. After he crawls into bed, the Hugo Boss man removes his watch, places it onto his nightstand, and sinks into his pillow.

The Hugo Boss man makes most out of every second he has and keeps track of them all on his watch. Spend your time, and money wisely—invest in an accessory you can count on.

Don't waste anymore time.