Then and Now: Gucci’s Most Iconic Bags

Gucci is one of the most recognizable brands in the world. The classic GG monogram is easy to spot no matter what piece it graces, but there is much more to the history of Gucci than just the logo. Reimagined and refreshed throughout the years, Gucci has created a centuries worth of iconic bags that continue to be relevant in fashion today.

The Jackie

This bag first appeared in 1947 and through the decades has been carried on the arms of leading ladies like Barbra Streisand and, of course, Jackie O, whom the hobo-style, carryall was named.

Then: Just like Jackie, this bag has a timeless quality that transcended the years and a distinct shape that made it quintessential to the Gucci archive. Its soft, unlined leather makes it light and versatile, perfect for traveling around the globe like the iconic women who carried it.

Now: This hobo bag has been reimagined and updated with its minimalist silhouette and refined craftsmanship now in bright colors like orange and berry red, rich leather and supple suede.

The Stirrup

Gucci created this bag during the disco era of freewheeling babes who embodied glamour and rebellion. This bag is an instant wardrobe staple and can easily be dressed up or down for work and play.

Then: The original bag from 1975 featured a rigid frame style that showcased the beautiful construction and workmanship.

Now: Now with a new interpretation to the Stirrup style, Gucci has shed the hard frame to introduce a softer and more touchable bag – which makes it all the more covetable. Baby-spurs complete the handles, showing the house has left no detail unturned. The hardware is subtle yet unmistakably Gucci.

The New Bamboo

Since 1940 the New Bamboo bag remained a classic and is Gucci’s first iconic handbag. While other brands have attempted to bring touches of bamboo into their lines, Gucci is the only house that does it tastefully.

Then: The first Bamboo bag was a top handle style with a bamboo handle and clasp, making it a must-have amongst the boring sea of totes at the time.

Now: These bags are now offered in countless shapes and styles to suit any kind of Gucci woman. From oversized totes and shoppers to duffles and top handles, the bamboo bag still has the basic details that distinguishes it with modern designs and colors.

Since Guccio Gucci founded it in 1921, this brand has been a destination for discerning women, representing modern glamour and traditional Made In Italy craftsmanship. Take a stroll back through time to see the iconic bags that have carried Gucci to new heights and made the brand what it is today.

Follow in the footsteps of Gucci’s leading ladies and carry one of their iconic bags.

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