G-Star Raw, founded in 1989 in Amsterdam, has developed into a leading brand in innovative denim fashion. Known for its groundbreaking work with raw, untreated denim, the brand has revolutionized the jeans industry. The heart of the G-Star range is the "G-Star Raw Denim" series, renowned for its unique aesthetics and high-quality craftsmanship. Besides jeans, G-Star offers a wide range of outerwear and accessories, often inspired by military clothing and characterized by a functional, urban aesthetic. Particularly popular are the Type 89 jeans, available in various styles such as loose jeans and Bermuda shorts. The brand appeals to fashion-conscious urban dwellers and is particularly popular among students in Europe and young men in China. Celebrities like Liv Tyler and Max Verstappen wear G-Star, highlighting the brand's cool, contemporary appeal. Recently, G-Star has strengthened its commitment to sustainability through projects like the "RAW for the Oceans" collection, which uses recycled ocean plastic. With over 6,500 points of sale worldwide and flagship stores in major fashion capitals, G-Star has established itself as a pioneer in innovative and sustainable fashion.