G-Star Raw, founded in 1989 in Amsterdam, has evolved into a global fashion brand known for its innovative approach to denim. The brand revolutionized the jeans industry with the introduction of raw denim and the iconic Elwood jeans, which were considered the first non-traditional denim pants. G-Star Raw's product range includes a wide selection of denim items, including the popular Type 49 collection, known for its relaxed straight fit. In addition to jeans, the brand also offers shirts, outerwear, and accessories, all characterized by an urban, functional aesthetic. The designs are often inspired by military clothing, reflected in special constructions and details. G-Star Raw attracts fashion-conscious, individualistic customers who value authenticity and quality. Celebrities like Liv Tyler and Max Verstappen have worn the brand, highlighting its popularity. Recently, G-Star Raw has increasingly focused on sustainability, as demonstrated by the "RAW for the Oceans" collection, which uses recycled plastic from the oceans. With over 6,500 points of sale worldwide and flagship stores in major fashion capitals, G-Star Raw remains a leading force in the denim industry.