DC Shoes, a brand synonymous with skateboarding culture, has evolved into a streetwear powerhouse with the introduction of its Tribeka collection in 2018. This innovative line seamlessly blends DC's rich 90's skateboarding heritage with contemporary urban style, appealing to rebellious and self-expressive individuals. The Tribeka sneaker, priced between $90 and $100, stands out as the collection's centerpiece, featuring a 3-rubber dynamic grip outsole, premium Ortholite sockliner, and full-grain paneled upper with moisture-wicking technology. These features ensure all-day comfort and versatility, making it ideal for both skateboarding and casual wear. The collection's "Yours For The Taking" campaign resonates with skateboarders, artists, and musicians who value individuality. Notable collaborations include a Black Camo version with Multicam and a special edition by DC skate team member John Shannahan. Available at select retailers like Journey's and Zumiez, the Tribeka collection offers a range of colorways for both men and women, cementing DC's position as a bridge between authentic skate roots and modern streetwear, appealing to millennials and GenZ consumers who appreciate the fusion of heritage and innovation in their footwear and apparel choices.