Casually Cool: How to Build Your Casual Style

Alexander Wang once famously quipped, “Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.” We think he’s got a point—it’s harder to develop a consistently cool casual style day-in and day-out than it is to look good in fancy getup for one big night.

But if sorting out your casual clothing situation seems intimidating, never fear. With a few tips from us, you’ll soon be rocking casual duds with an effortless cool that will make you the envy of all your friends.

Perfect Your Basics

If there’s one thing it takes to do casual right, it’s good basics. It might feel wasteful to buy a well-designed t-shirt when you could get a cheaper one from the dollar store, but remember that your casual clothing is what you wear most of the time. Allow yourself to invest in a small number of casual basics you’ll wear all the time rather than buying huge quantities that you’ll barely use.

Stay Consistent

Develop a personal aesthetic that’s recognizably “you” by maintaining style consistency across your wardrobe. For example, if you donned a delicate, romantic dress and strappy stilettos at the last gala you attended, look for more classically feminine casual items for the weekend, like a pretty playsuit and laid-back wedges. This will fit better with your formal looks than if you choose to wear only frills when you go out, and all-black rocker looks when lounging.

Try a Few Trends at a Time

When it comes to trends, the same principles apply to both dressing up and dressing down: allow yourself to have fun with trends, but don’t go overboard. Try one or two new trends per season, and pair your more experimental looks with your old stand-bys to get the most mileage out of your casual clothing.

While we think these suggestions will make building your casual wardrobe a breeze, remember: in fashion, all rules are made to be broken. So kick back, relax, and have a good time in your casual clothing.

Looking good in casual clothing is the mark of a true fashionista.

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