Chantelle

A French brand, Chantelle has been producing quality women's lingerie and undergarments since 1876, although it originally operated under a different name. Beginning in the 1960's, the company expanded internationally and today is one of the most popular brands of French lingerie available outside France. Similar to a Couture design, Chantelle offers women everyday underwear with a precise fit made of rich fabrics. Chantelle embodies the French allure - Parisian, spontaneous, and bold. Their products include bras, panties, and corsets.

A Brief History Of Lingerie

French lingerie brand Chantelle has been in the business of making bold, sexy and oh-so-chic underlings since 1876. That’s over ten decades of witnessing the evolution of our undergarments, or as the French like to call it lingerie, into what it is today.

Take a look into the fascinating past of our undergarments.

The Perfect Curve

In the mid 1800s, around the time the word lingerie was coming to be, women of the Western world wore organ-crushing, whalebone corsets and bustles (undergarments worn around the waist that made skirts appear fuller in the back) underneath their gowns. The goal was to create a swan-like, “S” silhouette that was considered the pinnacle of feminine beauty at the time.

Taste Of Freedom

By the time corsets were phased out in the early 1920s, women turned a sartorial eye towards less fabric and less support. They were free and needed undergarments to match said freeness, so women were stepping into something a little more comfortable: the slip. It helped achieve the desired boyish shape of flappers at the time. This is also around the same time many companies provided the newly liberated woman with the brasserie, including Chantelle.

All About You

Although shapewear isn’t a new phenomenon, the invention of synthetic fibers like spandex in the 1950s have made achieving a slimmer physique less of a health hazard (we’re looking at you, corset). Scores of manufacturers picked up on the revolutionary fabric. Take your pick among Chantelle’s iconic girdle, a cult favorite since the ‘50s, and their spandex shapewear for the modern woman on-the-go.

It’s been nearly 150 years, and Chantelle hasn’t lost any of the allure that made it the premiere French lingerie choice for so long. Make sure the legacy continues.

Over a century of sophisticated sexiness still going strong.

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