Why You Shouldn’t Do Winter Without A Canada Goose Jacket

Canada Goose, an outerwear company that has come to dominate the intersection between performance and luxury, creates jackets and coats that can only be described as the Land Rovers of clothing.

As a brand that boasts about making “the warmest jacket on earth” it’s no surprise that its outerwear can now be seen on everyone from Canadian Arctic Rangers to city dwellers to celebrities. So what exactly makes this brand better than all the rest?

The Craftsmanship:

Although not all of us are outfitting ourselves for a trip to the North Pole, every Canada Goose jacket is designed with a practical purpose, driven by the rugged demands of the Arctic. The precision of every cut, fold and stitch is one that’s guided by decades of experience, not to mention patented technology.  With some jackets field-tested in temperatures as cold as -94 degrees, wearing a parka meant for Antarctica on your 10 minute morning commute isn’t about making a style statement. It’s about buying something you know you can wear year after year.

The Details:

With their hefty price tags, it’s reassuring to know that behind all the feathers is a brand that believes no detail is ever too small. It takes approximately 450 hours to make a single Canada Goose jacket, passing through 13 production stages and just as many hands, all guided by the company’s commitment to uncompromising luxury. From zipper to button to stitch, every element of each jacket is meticulously chosen and put into place. And before it leaves the nest, every jacket is inspected by hand, ensuring no detail was overlooked.

The Trust:

In an ever-growing outerwear market, if you asked someone why they chose a Canada Goose jacket, chances are they’ll say it’s warm, well-made and safe.  With winters becoming increasingly colder, harsher and more miserable, it makes sense that feeling prepared for the imminent unknown is worth the hundreds of dollars devoted to one jacket. Canada Goose’s real achievement lies in gaining your trust that their jacket will not only do its job, but make you feel insulated against far more than just the cold.

In an era when winters are so cold that function takes precedent over fashion, it’s comforting to know that you’ll always be prepared for the worst with a Canada Goose jacket.

Don't just fight the cold, beat the cold with a Canada Goose winter jacket.

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