BCBGeneration

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BCBGeneration, a contemporary women's clothing brand, embodies the essence of "bon chic, bon genre" - good style, good attitude. Founded in 1989 by Max Azria, this brand offers a captivating blend of European sophistication and American spirit. BCBGeneration's product range is diverse and stylish, catering to the fashion-forward woman who appreciates quality at accessible price points. The brand's collection includes chic evening dresses, trendy denim pieces, statement outerwear, and fashionable footwear like the Bindie Slide Sandal. BCBGeneration also offers eye-catching swimwear, handbags, and small leather goods, ensuring a complete wardrobe for the modern, style-conscious woman. Their designs have caught the attention of celebrities like Charlize Theron and Michelle Obama, showcasing the brand's wide appeal. With a focus on contemporary designs that merge sophistication with affordability, BCBGeneration has positioned itself as a go-to brand for women seeking to express their individuality through fashion. Recent years have seen the brand expand its product offerings and global presence, continually evolving to meet the needs of its fashion-savvy clientele. From cocktail dresses to tapered paperbag pants and faux leather trench coats, BCBGeneration offers a range of options for the woman who values both style and substance in her wardrobe choices.

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BCBGeneration

Unique styles, flattering materials, and modern patterns will entice you at the BCBGeneration online shop. Through Stylight, BCBGeneration offers choice and style to discerning shoppers, helping you create an individual and fabulous look. With cheerful swim styles for the beach, to charming dresses for work and play, BCBGeneration knows what you want for your fashionable life.

BCBGeneration: Every Fashion Girl’s Best Friend

For most females, fashion really is your first true friend. Feeling friendless with your current closet? Have no fear, BCBGeneration is here.

Between the quirky prints, flirty silhouettes and luxe fabrics, Generation has something for even the most fickle fashionista. Consider this not only your favorite brand, but your best friend for any fashion.

The Girl On The Go

You’re so busy you barely have time to tie your shoes let alone make a style statement. Between running everyday errands to multitasking your Mondays, you can find comfort in BCBGeneration’s easy, casual pieces. Take your pick between soft jumpsuits and functional flip flops to eye catching t-shirts and tanks.

The Glam Goddess

From the moment you get out of bed, you grace us with your glamour. In between your classy parties, gallery openings and posh dates, you seek out pieces that not only pack a punch but bring polish. Opt for the opulent in BCBGeneration’s classic cocktail dresses, stand out stilettos and statement jewelry.

The Laid Back Lady

For the lady whose favorite form of leisure includes laid back lunches and lounging on the couch, look no further than Generation’s selection of soft staples. Luxe leggings and printed pajamas give you that warm and cozy vibe without sacrificing your sophisticated style.

The Boardroom Babe

When you’re a woman who buys clothing that means business, you need fashion fitted for any type of boardroom. BCBGeneration suits all of your office needs, so you can save the worrying for work. From tailored trousers and posh pumps to A-line dresses and totes, let shopping be stress free with BCBG.

Every woman wants someone or something that has the perfect blend of femininity and toughness, contemporary style and timelessness. You can now find comfort in knowing BCBGeneration has your back-just like your best friend.

BCBGeneration isn’t content with being your favorite brand, they want to be your best fashion friend.

BCBGeneration

BCBGeneration

BCBGeneration

BCBGeneration: Every Fashion Girl’s Best Friend

The Girl On The Go

The Glam Goddess

The Laid Back Lady

The Boardroom Babe

BCBGeneration isn’t content with being your favorite brand, they want to be your best fashion friend.

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BCBGeneration

BCBGeneration

BCBGeneration

BCBGeneration: Every Fashion Girl’s Best Friend

The Girl On The Go

The Glam Goddess

The Laid Back Lady

The Boardroom Babe

BCBGeneration isn’t content with being your favorite brand, they want to be your best fashion friend.

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