Ash, founded in 2000 by Patrick Ithier and Leonello Calvani, has become a powerhouse in the fashion industry, blending French flair with Italian craftsmanship. The brand's product range is a testament to its innovative spirit, with footwear at its core. Ash's iconic wedge sneakers and stylish lace-up shoes have captured the hearts of fashion enthusiasts worldwide. The Lucky collection, as seen in the image, showcases sleek and modern sneakers in various designs, from the glittery Lucky Shine Knit Sneaker to the minimalist Lucky Star Sneaker, available in black and tofu colors. These sneakers epitomize Ash's commitment to combining style with comfort, featuring mesh and knit uppers, and distinctive sole designs. Beyond footwear, Ash has expanded into ready-to-wear and accessories, launching ASH Studio Paris in 2015. The brand caters to fashion-fearless individuals who appreciate edgy glamour and a touch of boho spirit. With a strong global presence across 600 points of sale, Ash continues to innovate, as evidenced by recent campaigns like FW24 Prefall Looks. While specific celebrity endorsements aren't mentioned, Ash's unique designs and high-quality materials make it a favorite among style-conscious influencers and trendsetters, solidifying its position as a go-to brand for those seeking to make a bold fashion statement.