Amazon Fashion has evolved into a versatile online fashion retailer since its founding in 2002, known for its convenience and fast shipping options. The range includes a wide variety of clothing and accessories from renowned brands such as Calvin Klein, Michael Kors, and Nike, as well as its own private labels like Amazon Essentials and Goodthreads. These private labels offer fashionable and practical solutions for everyday life, from business outfits to casual leisurewear. Amazon Fashion aims to appeal to both price-conscious and fashion-conscious customers who value functionality and style. With initiatives like Prime Wardrobe and Personal Shopper by Prime Wardrobe, Amazon is trying to create a personalized shopping experience. Celebrities like Chanel Iman have already advertised for Amazon Fashion, highlighting the brand's appeal. Recently, Amazon has expanded its presence in the fashion sector through pop-up stores and participation in fashion events like New York Men's Fashion Week to solidify its position as a key player in the fashion industry.