Data protection explanation for stylight.co.uk

 

1. Data Protection

STYLIGHT is committed to following and abiding to all legal data protection requirements.

 

2. Data Collection

In order to continuously improve on the services our website offers, we save certain access data, e.g. in the form of so-called Cookies. Cookies are text files which are saved on your computer. This data is analysed for statistical purposes and for the technical administration of the website. Personal data is only collected, saved and analysed by us within the confinement of the law or if you have given us thorough consent in advance.

 

3. Google Analytics & Display Advertising

3.1. This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. In the case of an anonymous activated IP address, your IP address will only be abridged when within one of the European Union member states or when within one of the agreed contracted states of the European Economic Area. Only in exceptional cases will the entire IP Address be transferred to a Google Server in the USA in order to be abridged there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. However, it is possible to prevent the acquisition of data generated from the Cookie by Google as well as the processing of this data by Google, by clicking on the link below. This will download and install a browser plugin:

http://tools.google.com/dlpage/gaoptout?hl=de.

3.2.  This website uses the following Google Analytics features based on Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Google Analytics Demographics and Interest Reporting. You can opt-out Google Analytics for Display Advertising and customize Google Display Analytics Network ads using the Ads Settings on https://www.google.com/settings/ads. You may also download the Google Analytics opt-out browser add-on by clicking the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

3.2.1.  We use Remarketing with Google Analytics on this website to advertise online. Third-party vendors, including Google, show our ads across the internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our website.

3.2.2.  This website uses Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to the visits to our website.

3.2.3. We use Google Analytics Demographics and Interest Reporting. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics for trend analysis and marketing.

4. Google +1

Our Web pages feature the “+1” button from the social network Google Plus, which is operated by Google. The “+1” button is shown on a white or colour background.
When you access one of our pages that feature this button, your browser establishes a direct link with the Google servers. The content of the “+1” button is transmitted directly from Google to your browser and then integrated into the website. This means we have no influence over the amount of data Google can access via the button. According to Google, no personal data is retrieved if the user does not click on the button. Such data, including the IP address will only be retrieved and processed for members who are logged.
For information on the purpose and extent of data capture and the further processing and use of data by Google, as well your rights in this regard and personal privacy settings, please refer to the Google data protection information.
If you are a Google Plus member and do not want Google to collect data about you via our website and to link this with your membership data stored by Google, you need to log off from Google Plus before going to our website.

 

5. Facebook Plug-Ins

Our website features social networking plug-ins from Facebook – the “Like” and “Share” buttons – in order to make the website more personal. This service is provided by the US company Facebook, Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).
When you access one of our pages with these plug-ins, your browser establishes a direct link with the Facebook servers. The content of these plug-ins is transmitted directly from Facebook to your browser and then integrated into the website.
Via the integration of plug-ins, Facebook receives the information that your browser accessed the relevant page of our website, even if you do not have a Facebook account or are not logged in to Facebook at that point. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and saved there.
If you are logged into Facebook, Facebook can link your visit to our website with your Facebook account. When you interact with the plug-ins, such as the “Like” or “Share” buttons, the relevant information is transmitted directly to a Facebook server and saved there. The information will then be published on Facebook and will be visible to your Facebook friends.
Facebook may use this information for advertising and market research purposes, as well as for the customization of Facebook pages. To this end, Facebook creates profiles based on usage, interests and relationships in order to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, for example, or to inform other Facebook users about your activities on our website and to provide further services related to the use of Facebook.
If you do not want Facebook to collect data about you via our website and link this with your Facebook account, you need to log off from Facebook before going to our website.
For information on the purpose and extent of data capture and the further processing and use of data by Facebook, as well your rights in this regard and personal privacy settings, please refer to the Facebook data protection information.

 

6. Twitter

Our website features plug-ins from the messaging network Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The Twitter plug-ins (tweet button) on our site feature the Twitter logo. You can see an overview of the tweet button here. When you access one of our pages with these plug-ins, your browser establishes a direct link with the Twitter server. Twitter then receives information that you visited our site using your IP address. If you click on the “tweet” button while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This means that Twitter can assign your visit to our site with your user account. We would like to indicate that, as the website provider, we are aware of neither the content of the data transmitted to Twitter nor of the purposes for which it may be used by Twitter. For more information, please see the Twitter data privacy agreement.
If you do not want Twitter to link your visit to our site with your profile, please log out of your Twitter account.